Experience
Dec 2016 — Present
Brand Designer
Freelance
Designing brand experiences that inspire action and advance business goals across every touchpoint. Clients span early-stage startups, funded ventures, and creative independents.
Mar 2024 — Nov 2024
Founding Designer
The RISE
Led creative vision and brand strategy for The RISE, building a cohesive identity and messaging foundation. Oversaw web and app design in partnership with an award-winning agency. Produced a high-impact sizzle reel and pitch deck that attracted top industry leaders to the advisory board and positioned the brand for next-round funding.
Dec 2021 — Apr 2023
Lead Brand Designer
Casa Inc.
Casa's inaugural brand designer. Led a brand refresh that received accolades from Adobe design leadership and Casa's VP of Product and Design, who called the work "the most exciting design project he's ever been part of." Collaborated with product, marketing, and executive teams to define positioning and elevate the brand across digital and physical touchpoints.
May 2017 — Feb 2020
Marketing Director
Begin Labs
Design and marketing lead for a diverse portfolio of early-stage startups. Helped drive a 5x increase in collective ARR by developing a retention strategy grounded in deep user research, strategic segmentation, and automated lifecycle marketing. Led R&D for new business opportunities.
Oct 2015 — May 2017
Brand Manager
Begin Labs
Owned brand identity and communications, building a cohesive visual presence and defining foundational values. Produced content and managed events to build community and strengthen brand recognition. Developed templates and design systems to streamline production and ensure consistency.
May 2014 — Oct 2015
Brand Manager
Resultli
Managed end-to-end production of blog content, visuals, and campaign assets across channels. Built templates and workflows that cut design turnaround time by 40 percent. Created internal campaigns and sales enablement tools to boost engagement, drive performance, and align teams around revenue goals.
May 2013 — Oct 2014
Gallery Coordinator
Downtown Initiative for the Visual Arts
Managed exhibitions and events at an art gallery. Served on the marketing committee and became youngest member of the Board of Directors, running meetings and keeping minutes.
Feb 2013 — Mar 2014
Radio DJ
KWVA Eugene 88.1 FM
Creator and producer of Fuzzy Lifting Radio, a show blending dreamy and dark pop, industrial, and post-internet music. Curated immersive listening experiences that aired every Sunday afternoon.
Education
2012 — 2014
Bachelor of Science — Advertising
University of Oregon · School of Journalism and Communication
2010 — 2012
Associate of Arts — Dance
Lane Community College
Recognition
2014
1st Place — Advertising Campaigns
University of Oregon · Nutcase Helmets campaign competition
2012
1st Place — Student Film Competition
Ashland Independent Film Festival